Missouri State University
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Dr. Ron L. Coulter

Ron L. Coulter






Glass Hall 238



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Missouri State University
901 S. National Ave.
Springfield, MO 65897 work
Department Head


  • PhD in Business Administration, 1985, University of Arkansas – Fayetteville, AR


  • MKT 360 Marketing Research
  • MKT 570 Advanced Marketing Research
  • MKT 770 Seminar in Marketing Research

Research and professional interests

  • Marketing applications in logistics & transportation
  • Financial marketing
  • Student learning styles and career choices

Awards and honors

  • Beta Gamma Sigma - MSU Chapter - AACSB Honorary, April 1994
  • Outstanding Reviewer Award for the Journal of the Academy
  • of Marketing Science - 1993
  • S.M.S.U. Foundation Excellence in Research Award 1990-91
  • Alpha Mu Alpha - National Marketing Honorary, 1990
  • Best Paper in Marketing Education Award - Midwest Marketing Association, 1990
  • Outstanding Paper Award - Promotion and Pricing Track - Southern Marketing Association, 1987
  • Nominated for Faculty Teaching Recognition Award at SMSU, 1986-87
  • Hugh G. Wales Award runner-up for top American Marketing Association Student Chapter Advisor, 1985-86 year
  • Alpha Iota Delta - Decision Science Honorary, 1981
  • Sigma Iota Epsilon - Management Honorary - President Sigma Delta Chapter 1981-1982
  • Kappa Delta Pi - Education Honorary 1971


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