Craig Hall 364
My teaching and research interests are primarily in public relations. My research at the doctoral level was an analysis of news stories associated with the Exxon Valdez disaster in Prince William Sound, the largest ever U.S. domestic oil spill. My primary research methodology has been content analysis using both human coders and computer coding strategies. However, after five years of teaching and researching in New Zealand, I have developed a deep understanding of critical and interpretive approaches to communication research from a European perspective. I have written articles analyzing the sale of electric corporations in New Zealand, the use of public opinion polls in news copy in Australia, and environmental monitoring strategies for public relations firms analyzing media coverage of their clients. I am currently working on modeling techniques to measure public relations effectiveness, and I am very interested in studying how public relations constructs social reality in the United States.
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