Dr. Melissa S. Burnett



Department

Marketing
Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897

Details

Education

  • PhD, Marketing, Promotion and Quantitative Analysis, 1988, Oklahoma State University

Teaching

  • Creative Advertising
  • Advanced Advertising
  • Advertising Campaigns
  • Marketing Strategy 
  • Environmental Marketing and Interactive Media 

Research and professional interests

  • Brand strategy
  • Ethics in advertising

Other interests

  • Traveling 
  • Biking and motorcycling 
  • Movies 
  • Soccer

Awards and honors

  • Selected to redesign the FBI and CIA's National Security Internship Website, 2009
  • First Place, Edventure Partners Branding the United States Intelligence National Student Advertising Competition, 2009 
  • Outstanding Research Paper Award, Academy of Marketing Studies National Conference, 2008
  • Dean's Distinguished Professor, 2008 
  • Outstanding Faculty Member Award, American Advertising Federation 
  • Top 10, American Advertising Federation National Student Advertising Competition, 5 of last 10 years (as advisor)
  • Fifth in Nation, American Advertising Federation Competition 
  • First Place, Citibank Visa National Student Advertising Competition