Dr. Ronald A. Clark



Department

Marketing
Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897

Details

Education

  • PhD, 2006, Florida State University 
  • MBA, 2002, Auburn University 
  • BBA, 1998, Northwood University

Teaching

  • MKT 351 Consumer Market Behavior 
  • MKT 410 Entertainment & Services Marketing 
  • MKT 350 Principles of Marketing 
  • MKT 354 Principles of Advertising 

Research and professional interests

  • Consumer psychology
  • Consumer psychometrics
  • Scale development
  • Consumer social influences
  • Perceptions of sales pressure

Other interests

  • Saxophone 
  • Home improvement projects 
  • Muscle cars 
  • Reading 
  • U.S. history 

Awards and honors

  • Best Paper Award, Clute Institute for the 2012 International Business and Economics Academic Conference, 2012
  • Top Paper in Consumer Behavior Track, Association of Marketing Theory & Practice, 2009
  • Michael Solomon Award (for the best paper in the consumer behavior track), Society for Marketing Advances, 2006, 2004
  • Doctoral Consortium Fellow, Selected by marketing faculty as a Florida State University consortium representative at the Society for Marketing Advances Conference, 2004