PhD, Business Administration, 1985, University of Arkansas
MKT 360 Marketing Research
MKT 570 Advanced Marketing Research
MKT 770 Seminar in Marketing Research
Research and professional interests
Marketing applications in logistics and transportation
Travel/tourism retailing issues
"Primary Learning Styles and Preferred Teaching Techniques in Marketing Education: An Exploratory Study," co-authored with Mary K. Coulter, Robert E. Widing, and Leanne Schultz, Journal of Midwest Marketing, Vol. 5, No. 1 (Spring 1990), pp. 102-108. This article was presented at the March 1990 Midwest Marketing Association meeting in Chicago, IL and received the "Best Paper in Marketing Education Award."
"Reliability and Validity Analyses of Scales Measuring Attitudes Toward Sexual Embeds in Advertising," co-authored with Robert E. Widing, Ronald Hoverstad, and David Timmerman, in Marketing: Meeting the Challenges of the 1990's, J. Joseph Cronin, Jr. and Melvin T. Stith, editors, Tallahassee, FL: Southern Marketing Association, November 1987, pp. 70-73. The paper was selected as the Outstanding Paper in the Pricing and Promotion Track.