PhD, Business Administration: Marketing, Mass Communications minor, 2005, Louisiana State University
MBA, 1993, Nicholls State University
BS, Hotel, Restaurant and Tourism Administration, 1990, University of New Orleans
Teaching
MKT 772 Marketing Management
MKT 351 Consumer Market Behavior
MKT 350 Principles of Marketing
Research and professional interests
Research interests
Consumer behavior
Promotion issues
Cross-cultural comparison
Generational cohorts
Selected publications
Simmers, Christina S., R. Stephen Parker and Allen D. Schaefer, (2014), “The Importance of Fashion: The Chinese and U.S. Gen Y Perspective,” Journal of Global Marketing, 27:2, 94-105.
Simmers, Christina S., Datha Damron-Martinez, and Diana L. Haytko (2009), “Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum,” Journal of Sport Administration & Supervision, 1 (1), 52-64.
Awards and honors
Institute for Global Business Research, Distinguished Research Award
International Academy of Business and Public Administration Disciplines Conference, Research Award
Society for Marketing Advances Doctoral Consortium Fellow
Mu Kappa Tau Alpha National Honor Society
Eta Sigma Delta Hospitality Honors Society
Past Marketing Club Advisor – Club won Outstanding Professional Development Award and Outstanding Marketing Week Award, 2008