Dr. Melissa S. Burnett
Role: Faculty Emeritus
Campus: Springfield
Details
Education
- Ph.D. in Marketing, Promotion and Quantitative Analysis, 1988, Oklahoma State University
Teaching
- Creative Advertising
- Advanced Advertising
- Advertising Campaigns
- Marketing Strategy
- Environmental Marketing and Interactive Media
Research and professional interests
- Brand strategy
- Ethics in advertising
Other interests
- Traveling
- Biking and motorcycling
- Movies
- Soccer
Awards and honors
- Board of Governors’ Public Affairs Professorship, Missouri State University, 2016-2017
- Dean’s STAR Professorship, College of Business, Missouri State University, 2014-present
- Selected to serve and recognized for expertise in the area of countering violent extremism via social media, U.S. State Department and Department of Justice National Security, 2016
- Selected to redesign the FBI and CIA's National Security Internship website, 2009
- 1st Place, Edventure Partners Branding the United States Intelligence National Student Advertising Competition, 2009
- Outstanding Research Paper Award, Academy of Marketing Studies National Conference, 2008
- Dean's Distinguished Professor, Missouri State University, 2008
- Outstanding Faculty Member Award, American Advertising Federation
- Top 10, American Advertising Federation National Student Advertising Competition, five of last 10 years (as advisor)
- 5th in nation, American Advertising Federation Competition
- 1st Place, Citibank Visa National Student Advertising Competition