> Christina S. Simmers
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Christina S. Simmers
Glass Hall 246
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Missouri State University
901 S. National Ave.
PhD, Business Administration, 2005, Louisiana State University
MKT 772 Marketing Management
Research and professional interests
"Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV,"
Journal of Foodservice Business Research
"Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum,"
Journal of Sport Administration & Supervision
"The Effect of Product Placement on Consumer Information Processing,"
International Journal of Integrated Marketing Communications
"Exergaming: Virtual Inspiration, Real Perspiration,"
"What's Your Preference? An Exploratory Examination of the Effect of Human Versus ATM versus Online Interactions on Overall Consumer Satisfaction with Banking Services,"
Management Research News
Awards and honors
Society for Marketing Advances Doctoral Consortium Fellow
Mu Kappa Tau Alpha National Honor Society
Eta Sigma Delta Hospitality Honors Society
Past Marketing Club Advisor (Club won Outstanding Professional Development Award and Outstanding Marketing Week Award, 2008)
Research Award at The International Academy of Business and Public Administration Disciplines Conference, Dallas, TX, April 20-23, 2006