Dr. Christina S. Simmers

Details

Education

• PhD, Business Administration: Marketing, Mass Communications minor, 2005, Louisiana State University
• MBA, 1993, Nicholls State University
• BS, Hotel, Restaurant and Tourism Administration, 1990, University of New Orleans

Teaching

• MKT 772 Marketing Management
• MKT 351 Consumer Market Behavior
• MKT 350 Principles of Marketing

Research and professional interests

Research interests

• Influencer Marketing
• Endorsers
• Persuasion
• Consumer Behavior

Selected publications

• Simmers, Christina S., Rebecca Rast, and Joshua T. Coleman (2023), “Who Says She’s Not a True Fan?:  Perceptions of Fan Authenticity Among Gen Z Women Sports Fans,” Sport Marketing Quarterly, 32 (3), 189-206.

• Simmers, Christina S., Rebecca Rast, Allen D. Schaefer, and David Hammons (2022), “Risk Aversion Impacts on Need for Transparency and Traceability Pre- and Post-Pandemic,” Supply Chain Forum: An International Journal, 21 (2) https://www.doi.org/10.1080/16258312.2022.2099759

Awards and honors

• Institute for Global Business Research, Distinguished Research Award
• International Academy of Business and Public Administration Disciplines Conference, Research Award
• Society for Marketing Advances Doctoral Consortium Fellow
• Mu Kappa Tau Alpha National Honor Society
• Eta Sigma Delta Hospitality Honors Society
• Past Marketing Club Advisor – Club won Outstanding Professional Development Award and Outstanding Marketing Week Award, 2008