Dr. Holly W. Holladay


Media, Journalism and Film
Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Media, Journalism and Film
901 S. National Ave.
Springfield, MO 65897


Dr. Holly Holladay is an associate professor of media theory and criticism in the Department of Communication, Media, Journalism and Film. In addition to her teaching and research, she serves as a proactive advisor for the college, and is a member of committees across the university and within the media and communication studies discipline.



  • PhD, Media and Cultural Studies, 2015, University of Missouri
  • Graduate Certificate, Women's and Gender Studies, 2015, University of Missouri
  • MA, Communication Studies, 2008, Ball State University
  • BS, Organizational Communication, 2006, Murray State University


  • MED 220 Media Literacy
  • MED 304 Mass Media Theory
  • MED 355 Social Media
  • MED 454 Media Analysis and Criticism

Professional experience

Professional affiliations

  • National Communication Association
  • Popular Culture Association
  • American Association of University Women

Selected publications

  • Holladay, H. W. (2023). TV Milestones: Parks and Recreation. Detroit, MI: Wayne State University Press.
  • Click, M.A., Edgar, A. E., & Holladay, H. W. (2021). Race talk, fandom, and the legacy of plantation culture in the NFL player protests. Journal of International & Intercultural Communication, 15(3), 256-273.doi: 10.1080/17513057.2021.1918213
  • Holladay, H.W., & Classen, C. L. (2021). The drip, drip, drip of dystopia: The Handmaid’s Tale, temporal boundaries, and affective investment. Feminist Media Studies, 21(3), 477-492.doi: 10.1080/14680777.2019.1678504
  • Holladay, H. W., & Edgar, A. N. (2019). “I’m never gonna stop watching it”: The paradox of parasocial breakups in a post-object era. Journal of Fandom Studies, 7(3), 213-227. doi: 10.1386/jfs_00001_1
  • Edgar, A. N., & Holladay, H. W. (2019). “Everybody’s hard times are different”: Country as a political investment in precarity. Communication and Critical/Cultural Studies, 16(2), 122-139. doi: 10.1080/14791420.2019.1638952
  • Holladay, H. W. (2019). Back on the porch: Southern working-class whiteness and the liberal redneck revolution. The Journal of Popular Culture, 52(3), 500-517. doi: 10.1111/jpcu.12804
  • Holladay, H. W., & Click, M. A. (2019). Hating Skyler White: Gender and anti-fandom in AMC’s Breaking Bad. In M. Click (Ed.), Anti-Fandom: Dislike and Hate in the Digital Age (pp. 147-166). New York: New York University Press.
  • Holladay, H. W. (2018). Reckoning with the "redneck": Duck Dynasty and the boundaries of morally appropriate whiteness. Southern Communication Journal, 83(4), 256-266. doi: 10.1080/1041794X.2018.1472797
  • Holladay, H. W. (2016). How far we’ve come?: Nostalgia and post-feminism in Mad Men. Participations: Journal of Audience and Reception Studies, 13(2), 34-55.

Research and professional interests

  • Television
  • Media audiences
  • Media fandom
  • Media theory
  • Cultural studies
  • Feminist theory
  • Identity

Awards and honors

  • Dean’s Leadership Fellow, Reynolds College of Arts & Letters, 2021-2022
  • Murray State University Top 22 Under 40 Young Alumni Award, 2022
  • High-Impact Teaching Award, MSU Faculty Center for Teaching and Learning, 2019

Additional resources

Areas of Expertise

Communication Media and film

Media Appearances

Understanding Gender Disparity in Media

Media expert Dr. Holly Holladay addresses the unequal representation of women in media.

Ozarks Live! Switching to online classes

Professor Dr. Holly Holladay shares her experience of switching her in-person classes to online.

Learn about binge-watching

Media expert Dr. Holly Holladay discusses the binge-watching phenomenon.

Spring cleaning your social media
The Standard

Media expert Dr. Holly Holladay explains why a good presence on social media is important.

Millennials: Cable out, streaming services in
The Standard

Media expert Dr. Holly Holladay explains why millennials prefer streaming services over cable and satellite TV.

Real Talk about Fake News Part Two

Media expert Dr. Holly Holladay shares her perspective on fake news.

Real Talk about Fake News

Media expert Dr. Holly Holladay shares her perspective on fake news.

Newest technologies can be an asset in the modern classroom, but pose risks as well
The Standard

Media expert Dr. Holly Holladay addresses new technologies in the modern classroom.