Worked as tenured full professor of Marketing, and Faye Halfacre Moore Professor of Entrepreneurship in the College of Business at Tennessee Tech University for 15 years.
Worked in the manufacturing, commercial banking, and retailing industries in different capacities from sales associate to CEO levels.
Served on the board of directors for several professional and nonprofit organizations.
Research and professional interests
Consumer behavior
Technology
Productivity
Services marketing
Branding
Nonprofit marketing
Retailing
Entrepreneurship
Strategy
Service learning
Online teaching and learning
Business education
Publications
90-refereed papers published in major scholarly journals and conference proceedings.
Collaborated with researchers from multiple disciplines, as well as students.
Co-authored an article that is ranked in the top 12 articles published in the Journal of Marketing Theory and Practice in the last 10 years, in terms of citations.
Other interests
Table tennis
Pickleball
Collecting
Photography
Poetry
Awards and honors
Co-President of Association of Marketing Theory and Practice
Past President of the Atlantic Marketing Association
Served as an editor/section editor of several marketing/entrepreneurship journals, and has been on the editorial review boards for several peer reviewed journals.
The Award for Excellence in Overall Performance by College of Business Board of Trustees, Tennessee Tech University, Cookeville, Tennessee, 2015.
Excellence in Research Award, College of Business, Tennessee Tech University, 2012.
The Larry R. Watts Distinguished Service Award, 2012.
Tennessee Board of Regents Lana Doncaster Innovations Award, 2008.