Has been the Department Head of MSU Marketing Department, Dean’s Leadership Professor in Business, and tenured full professor of Marketing since 2019.
Worked as a tenured full professor of Marketing, and Faye Halfacre Moore Professor of Entrepreneurship in the College of Business at Tennessee Tech University for 15 years.
Worked in the manufacturing, commercial banking, and retailing industries in different capacities from sales associate to CEO levels.
Served on the board of directors for several professional and nonprofit organizations.
Professional affiliations
Alpha Kappa Psi, 2006
The Honor Society of Beta Gamma Sigma, 2005
The Alpha Mu Alpha National Marketing Honorary, 2003
The Omicron Delta Kappa Leadership Honor Society, 2003
The Honor Society of Phi Kappa Phi, 2002
Publications
101 refereed papers published in major scholarly journals and conference proceedings.
Collaborated with researchers from multiple disciplines, as well as students.
Co-authored an article that is ranked in the top 12 articles published in the Journal of Marketing Theory and Practice in the last 10 years, in terms of citations.
Research and professional interests
Consumer behavior
Technology
Productivity
Services marketing
Branding
Nonprofit marketing
Retailing
Entrepreneurship
Strategy
Service learning
Online teaching and learning
Business education
Other interests
Table tennis
Pickleball
Collecting
Photography
Poetry
Awards and honors
Past President of the Association of Marketing Theory and Practice
Past President of the Atlantic Marketing Association
Served as an editor/section editor of several marketing/entrepreneurship journals, and has been on the editorial review boards for several peer-reviewed journals.
Martin S. Bressler Distinguished Researcher Award, 2023
MSU Bear Bridge Outstanding Mentoring for Faculty Award, 2022.