Dr. Josh Coleman


Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897


Dr. Josh Coleman, associate professor of marketing, has been teaching advertising at Missouri State University since 2017. He received his PhD in Marketing from the University of Memphis after receiving an MBA and BS in Marketing, both from Western Kentucky University. For nearly 10 years now, Coleman has researched cause-related marketing and social enterprises. Working with nonprofits and small businesses over the years, he has published research in leading academic journals, taught classes and seminars on socially-conscious business practices, and consulted nearly two dozen clients. He has also contributed a chapter on the evolution of social enterprises to an internationally syndicated book. His most recent work describes the ways businesses use social causes to promote authenticity through their advertising. 

He's originally from Nashville, Tennessee, and when he is not in the classroom, he is likely spending time with his wife, Jill, and two kids, Lily and Oliver.



  • PhD, Marketing, 2017, University of Memphis
  • MBA, 2012, Western Kentucky University
  • BS, Marketing, 2009, Western Kentucky University


  • MKT 354 Principles of Advertising
  • MKT 515/615 Contemporary Issues in Advertising

Professional experience

  • Doctoral Graduate Assistant, University of Memphis, 2013-2017
  • Admissions Counselor, Western Kentucky University, 2010-2013
  • Inventory Technician, LifeWay Christian Resources, 2010


  • American Academy of Advertising, member, 2016-present
  • Society for Marketing Advances, member, 2014-present

Research and professional interests

  • Cause-related marketing
  • Social enterprise
  • Corporate social responsibility
  • Advertising + communication

Awards and honors

  • Provost Academy Leadership Program, Missouri State University, 2021-present
  • Bestselling Case Study Award, The Case Centre, 2021
  • Excellence in Teaching Award, University of Memphis, 2017
  • Doctoral Dissertation Grant, American Academy of Advertising, 2017

Additional resources

Areas of Expertise

Business Sustainability

Media Appearances

Marketing Re-Imagined
Authority Magazine

Marketing expert Dr. Josh Coleman explains how we might re-imagine marketing to make it more authentic, sustainable and promote more satisfaction.