Dr. Jamie Grigsby

Details

Education

• PhD, Business Administration: Marketing, 2017, Kent State University
• MBA, Marketing, 2013, Kent State University
• BS, Retail Management, 2011, Purdue University

Teaching

• MKT 380 Creative Advertising
• MKT 351 Consumer Behavior
• MKT 510/610 Digital and Social Media Marketing

Professional experience

Professional affiliations

• American Marketing Association
• American Advertising Federation
• Association for Consumer Research
• Beta Gamma Sigma, National Business Administration Honor Society
• Faculty Advisor for Advertising Club, Missouri State University

Research and professional interests

• Visual elements of advertising
• Transparency and effectiveness in native advertising
• Storytelling and narrative transportation in advertising
• Outcomes of impulse purchasing behavior

Awards and honors

• Best Paper Award for "Fake Ads: Understanding How Brands and Consumers are Affected by Counterfeit Native Ads" at Academy of Business Research Spring 2019 Conference
• Dow Visiting Scholar at Saginaw Valley State University, September 2018
• American Marketing Association Sheth Doctorial Consortium Fellow, June 2016

Additional resources

• Google Scholar profile