Dr. Jamie Grigsby


Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897



  • PhD, Business Administration: Marketing, 2017, Kent State University
  • MBA, Marketing, 2013, Kent State University
  • BS, Retail Management, 2011, Purdue University


  • MKT 380 Creative Advertising
  • MKT 351 Consumer Behavior
  • MKT 510/610 Digital and Social Media Marketing

Professional experience

Professional affiliations

  • American Marketing Association
  • American Advertising Federation
  • Association for Consumer Research
  • Beta Gamma Sigma, National Business Administration Honor Society
  • Faculty Advisor for Advertising Club, Missouri State University

Research and professional interests

  • Visual elements of advertising
  • Transparency and effectiveness in native advertising
  • Storytelling and narrative transportation in advertising
  • Outcomes of impulse purchasing behavior

Awards and honors

  • Best Paper Award for "Fake Ads: Understanding How Brands and Consumers are Affected by Counterfeit Native Ads" at Academy of Business Research Spring 2019 Conference
  • Dow Visiting Scholar at Saginaw Valley State University, September 2018
  • American Marketing Association Sheth Doctorial Consortium Fellow, June 2016

Additional resources