PhD, Business Administration: Marketing, 2017, Kent State University
MBA, Marketing, 2013, Kent State University
BS, Retail Management, 2011, Purdue University
Teaching
MKT 380 Creative Advertising
MKT 351 Consumer Behavior
MKT 510/610 Digital and Social Media Marketing
Professional experience
Professional affiliations
American Marketing Association
American Advertising Federation
Association for Consumer Research
Beta Gamma Sigma, National Business Administration Honor Society
Faculty Advisor for Advertising Club, Missouri State University
Research and professional interests
Visual elements of advertising
Transparency and effectiveness in native advertising
Storytelling and narrative transportation in advertising
Outcomes of impulse purchasing behavior
Awards and honors
Best Paper Award for "Fake Ads: Understanding How Brands and Consumers are Affected by Counterfeit Native Ads" at Academy of Business Research Spring 2019 Conference
Dow Visiting Scholar at Saginaw Valley State University, September 2018
American Marketing Association Sheth Doctorial Consortium Fellow, June 2016