Dr. Jamie Grigsby

Department

Marketing
Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897

Details

Education

  • PhD, Business Administration: Marketing, 2017, Kent State University
  • MBA, Marketing, 2013, Kent State University
  • BS, Retail Management, 2011, Purdue University

Teaching

  • MKT 380 Creative Advertising
  • MKT 351 Consumer Behavior
  • MKT 510/610 Digital and Social Media Marketing

Professional experience

  • Doctoral Student Track Chair, Society for Marketing Advances Conference, 2024 - Present
  • Editorial Review Board, International Journal of Advertising, 2022 - Present

Research and professional interests

  • Storytelling and narrative transportation in advertising
  • Transparency and effectiveness of artificial intelligence in advertising
  • Digital marketing strategy and consumer behavior
  • Outcomes of impulse purchasing behavior

Awards and honors

  • Best in Track Paper, Marketing Research and Innovation Track, Winter AMA Conference, 2025
  • Innovations in Marketing Communications Research Award, Winter AMA Conference, 2025
  • Outstanding Empirical Paper Award, College of Business, Missouri State University, 2023
  • Outstanding Faculty Award, College of Business, Missouri State University, 2023

Additional resources