Dr. Jenifer Skiba


Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897



  • PhD, Business Administration: Marketing, 2016, University of Nebraska – Lincoln
  • MBA, 2011, Western Michigan University
  • BA, Accounting, 1997, Western Michigan University


  • MKT 350 Principles of Marketing
  • MKT 364 Operations Management
  • MKT 472 Advanced Marketing
  • Faculty Advisor for the MSU American Marketing Association Student Chapter

Professional experience

  • Accountant, New Life Victory Church, Kalamazoo, MI, 2010-2012
  • Clinical Data Manager, Borgess Research Institute (Borgess Medical Center), Kalamazoo, MI, 2006-2012
  • Corporate Accountant, Borgess Medical Center (including Borgess Research Institute, ProMed Healthcare), Kalamazoo, MI 2001-2006
  • Accountant, Resurrection Life Church, Richland, MI, 2000-2003
  • Senior Accountant, Ampro Industries, Bradley, MI 1999-2001
  • Staff Accountant, Ampro Industries, Bradley, MI 1998-1999
  • Accounting Intern, Eaton Corporation, 1996-1997

Research and professional interests

  • Marketing management and strategy
  • Business-to-Business marketing
  • Sales management
  • Financial aspects of marketing and sales management
  • Purchasing
  • Covert marketing

Selected publications

  • Skiba, Jenifer, Ross D. Petty and Les Carlson (2019), “Beyond Deception: Potential Consumer Injury from Various Types of Covert Marketing,” Journal of Consumer Affairs.
  • Skiba, Jenifer, Amit Saini, and Scott B Friend (2019), "Sales Manager Cost Control Engagement: Antecedents and Performance Implications," Journal of Personal Selling & Sales Management, 39(2), 123-137.
  • Reilly, Tim, Amit Saini, and Jenifer Skiba (2018), "Ethical Purchasing Dissonance: Antecedents and Coping Behaviors," Journal of Business Ethics, 1-21.
  • Skiba, Jenifer, Amit Saini, and Scott B. Friend (2016), "The Effect of Managerial Cost Prioritization on Sales Force Turnover," Journal of Business Research 69(12), 5917-24.

Awards and honors

  • Beta Gamma Sigma Honor Society
  • ISBM Doctoral Dissertation Competition: Finalist, 2015
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2014, Northwestern University, Evanston, IL