Dr. Melissa S. Burnett

Role: Faculty Emeritus
Campus: Springfield



  • Ph.D. in Marketing, Promotion and Quantitative Analysis, 1988, Oklahoma State University


  • Creative Advertising
  • Advanced Advertising
  • Advertising Campaigns
  • Marketing Strategy 
  • Environmental Marketing and Interactive Media 

Research and professional interests

  • Brand strategy
  • Ethics in advertising

Other interests

  • Traveling 
  • Biking and motorcycling 
  • Movies 
  • Soccer

Awards and honors

  • Board of Governors’ Public Affairs Professorship, Missouri State University, 2016-2017
  • Dean’s STAR Professorship, College of Business, Missouri State University, 2014-present
  • Selected to serve and recognized for expertise in the area of countering violent extremism via social media, U.S. State Department and Department of Justice National Security, 2016
  • Selected to redesign the FBI and CIA's National Security Internship website, 2009
  • 1st Place, Edventure Partners Branding the United States Intelligence National Student Advertising Competition, 2009
  • Outstanding Research Paper Award, Academy of Marketing Studies National Conference, 2008
  • Dean's Distinguished Professor, Missouri State University, 2008
  • Outstanding Faculty Member Award, American Advertising Federation
  • Top 10, American Advertising Federation National Student Advertising Competition, five of last 10 years (as advisor)
  • 5th in nation, American Advertising Federation Competition
  • 1st Place, Citibank Visa National Student Advertising Competition