Dr. Nancy K. Keith

Details

Education

• PhD, Management Science and Marketing Research, 1978, Purdue University
• MBA, Quantitative Methods emphasis, University of Arkansas, 1974 
• BS, Mathematics, University of Arkansas, 1973 

Teaching

• QBA 237 Basic Business Statistics
• QBA 337 Applied Business Statistics
• QBA 737 Research Design and Analysis 
• QBA 775 Quantitative Methods in Business Decision Making
• UHC 110 Freshman Honors Seminar

Research and professional interests

Research interests 

• Experimental design
• Questionnaire and survey design
• Sampling
• Information technology
• Business ethics
• Statistical applications in the agriculture, food and pharmaceutical industries

Selected publications 

• "Adapting the Marketing Educational Environment for Multi-Cultural Millennials: The Chinese Experience," Academy of Educational Leadership Journal, 2012 (at press)
• "Measuring Hotel Service Quality Perceptions: The Disparity between Comment Cards and LODGSERV," Academy of Marketing Studies Journal, 2012 (at press)
• "Managerial and Peer Influence on Ethical Behavioral Intentions in a Personal Selling Context," Journal of Promotion Management,  2011
• "Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity between Comment Cards and DINESERV,"Journal of Food Service Business Research, 2011
• "Discrimination Tests: Evaluating Context Effects and Subject Reliability Using the Switchback Experimental Design," Journal of Targeting, Measurement and Analysis of Marketing, 2009
• "The Effect of Gender on the Importance of Business Ethics and Managerial Decisions: A Student Perspective," Delta Pi Epsilon Journal, 2009 
• "The Relationship between Ethics Education Emphasis and College Business Students’ Perceptions of the Seriousness of Workplace Misbehaviors," Journal of Business and Training Education, 2009  
• "Business Employee Ethical Misconduct and Managerial Disciplinary Actions: A Business Student Perspective," Business Education Digest, 2009
• "Ethics in Advertising: Differences in Industry Values and Student Perceptions," Academy of Marketing Studies Journal, 2008
• "A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees," Marketing Management Journal, 2008

Awards and honors

• U.S. Professor of the Year, Carnegie Foundation, 2010 
• Governor’s Award for Excellence in Education, 2009
• University Award for Teaching, 2009
• Allied Academies Distinguished Research Award, 2007
• Dean’s Fellow in Teaching and Learning, 2007
• Delta Pi Epsilon Independent Research Award, 2007
• University Award for Research, 2006
• NABTE Review Outstanding Journal Article of the Year, 2006
• College of Business Administration Award for Teaching, 2005 and 2003