Role: Faculty Emeritus
                                                                    Campus: Springfield
                            
                         
                     
                        
                            
                            
                                
                                    Details
                                    Education
- MBA, Marketing, 1993, Missouri State University 
Teaching
- MKT 352 Personal Selling 
- QBA 237 Basic Business Statistics 
Professional experience
- Managing Partner, Alexandria Marketing Research Group, Inc. 
Research and professional interests
Research interests 
- Patient/customer satisfaction
- Customer value 
- Consumer needs assessment 
Publications 
- "Customer Satisfaction Measurement Instruments, In Health Care, Does One Size Fit None?" Quality Progress, February 2000
Awards and honors
- Senior Member, American Society for Quality
- Certified Quality Manager 
- Executive Member, American Marketing Association 
- Member, American College of Healthcare Executives 
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