Role: Faculty Emeritus
Campus: Springfield
Details
Education
- MBA, Marketing, 1993, Missouri State University
Teaching
- MKT 352 Personal Selling
- QBA 237 Basic Business Statistics
Professional experience
- Managing Partner, Alexandria Marketing Research Group, Inc.
Research and professional interests
Research interests
- Patient/customer satisfaction
- Customer value
- Consumer needs assessment
Publications
- "Customer Satisfaction Measurement Instruments, In Health Care, Does One Size Fit None?" Quality Progress, February 2000
Awards and honors
- Senior Member, American Society for Quality
- Certified Quality Manager
- Executive Member, American Marketing Association
- Member, American College of Healthcare Executives
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