Rebecca L. Rast



Department

Marketing
Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897

Biography

Rebecca Rast’s research interests include work in consumers’ responses to persuasion techniques, fashion marketing, social relationships within social media applications, and marketing pedagogy. Her research incorporates, where possible, analysis of emotional responses to persuasion techniques through the use of facial expression analysis software. Rast’s work has been published in the Journal for Advancement of Marketing Education and has presented at conferences including Association for Consumer Research Conference, Academy of Marketing Science, Society for Marketing Advances, and Southeast Marketing Symposium.


Details

Education

  • MBA, Marketing, 2002, Missouri State University
  • BS, Marketing Management, 2001, Missouri State University

Teaching

  • MKT 450 Supply Chain Management and Sustainability
  • MKT 368 Supply Chain and Operations Modeling
  • MKT 350 Principles of Marketing

Professional experience

Professional affiliations

  • Association for Consumer Research
  • Academy of Marketing Science
  • Society for Marketing Advances
  • National Conference for Sales Management
  • American Marketing Association DocSIG Member
  • Business Analyst, American National Insurance Company
  • Regulatory Compliance Analyst, American National Insurance Company

Research and professional interests

  • Consumer responses to persuasion techniques
  • Fashion marketing
  • Social media relationships
  • Marketing pedagogy

Awards and honors

  • Daryl McKee Memorial Ph.D. Award, 2017-2018
  • $1,200 Need-Based Ph.D. Travel Stipend Association for Consumer Research Conference, Berlin, Germany, October 2016
  • Outstanding Graduate Student Paper Award, Marketing Educators’ Association Conference, Denver, CO, April 2016