Dr. Wesley Friske

Department

Marketing
Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897

Details

Education

  • PhD, Business Administration: Marketing, 2015, Texas Tech University
  • MBA, Marketing, 2010, West Texas A&M University
  • BA, English: Teaching Option, 2006, Montana State University

Teaching

  • MKT 360 Marketing Research
  • MKT 570/670 Marketing Analytics

Professional experience

  • Editor-in-Chief, Journal of Research in Marketing and Entrepreneurship, 2024 – Present
  • Editorial Advisory Board, International Small Business Journal, 2023 – Present
  • Advisory Board Member, Global Research Conference on Marketing and Entrepreneurship, 2022 – Present
  • Vice Chair: Early Career Membership and Communications, Entrepreneurial Marketing Special Interest Group (EMSIG), American Marketing Association, 2019 – Present

Research and professional interests

  • Marketing-Entrepreneurship Interface (SME Marketing Strategy, Innovation)
  • Macromarketing (Sustainability, Marketing Systems)
  • Marketing Strategy

Awards and honors

  • Endowed Chair in the College of Business, Missouri State University, 2024 – Present
  • Public Affairs Award in Research, Missouri State University, 2023
  • Maurice Holland Award, Research-Technology Management, 2023
  • Abdul Ali Promising Research Award, Global Research Conference on Marketing and Entrepreneurship, 2023; 2018
  • Outstanding Reviewer, Journal of Research in Marketing and Entrepreneurship, 2022
  • Outstanding Scholarly Activity Award: Empirical Paper, Missouri State University, 2019

Additional resources