Dr. Wesley Friske


Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897



  • PhD, Business Administration: Marketing, 2015, Texas Tech University
  • MBA, Marketing, 2010, West Texas A&M University
  • BA, English: Teaching option, 2006, Montana State University


  • MKT 351 Consumer Behavior
  • MKT 360 Marketing Research
  • MKT 570 Advanced Marketing Research
  • MKT 596 Research Issues and Problems: Marketing
  • MKT 670/770 MBA Seminar in Marketing Research
  • MKT 790 MBA Seminar in Marketing

Professional experience

  • American Marketing Association (Entrepreneurial Marketing SIG)
  • Insights Association
  • Trout Unlimited (MSU Fly Fishing Club Advisor)

Research and professional interests

  • Marketing strategy
  • Entrepreneurial marketing
  • Corporate social responsibility (CSR)

Awards and honors

  • Abdul Ali Promising Research Award, The Global Research Symposium on Marketing and Entrepreneurship, 2018
  • Distinguished Research Award, The Institute for Global Business Research, 2018
  • Doctoral Student Teaching Award, Texas Tech University, 2015
  • Sheth Doctoral Consortium Representative, American Marketing Association, 2014
  • Outstanding Reviewer Award , Electronic Commerce Research and Applications, 2013
  • Doctoral Student Research Award, Texas Tech University, 2013
  • Best Poster Award, Society for Industrial and Organizational Psychology, 2010

Additional resources