Dr. Yoshimasa (Nancy) Kageyama


Dept of Hospitality Leadership
Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Dept of Hospitality Leadership
901 S. National Ave.
Springfield, MO 65897



  • PhD, Hospitality Management, University of Central Florida
  • MS, Hospitality & Tourism Management, University of Massachusetts Amherst


  • HSP 210 Introduction to Hospitality Leadership
  • HSP 410 Hospitality Marketing
  • HSP 720 Hospitality Change Management & Leadership

Professional experience

  • Member of International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)

Peer-reviewed publications

  • Barreda, A., Kageyama, Y., Singh, D., & Zubieta, S. (2017). Hospitality bankruptcy in United States of America: A Multiple Discriminant Analysis-Logit Model comparison. Journal of Quality Assurance in Hospitality & Tourism, 18(1), 86-106.
  • Barreda, A., Zubieta, S., Chen, H., & Kageyama, Y. (2017). Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup. Tourism Review, 72(2), 184-208.
  • Barreda, A., Bilgihan, A., & Kageyama, Y. (2015). The role of trust in creating positive word of mouth and behavioral intentions: The case of online social networks. Journal of Relationship Marketing, 14(1), 16-36.

Conference publications

  • Barreda, A., Kageyama, Y., Zubieta, S., & Poggi, J. (2017). The Impact of Teaching with Business Simulations: A Study on Critical Thinking, Learning and Self-Efficacy. 8th International Conference on Evolving Trends in Academic and Practical Research (Taiwan, ETAPR-JUNE-2017)
  • Kageyama, Y. (2016). The Effect of Employee Behaviors on Customer Gratitude and Customer Behavioral Intentions. 2016 Taiwan International Conference on Hospitality, Tourism, and Sports Management (HTSM 2016). Taipei, Taiwan.
  • Kageyama, Y., Shapoval, V., & Murphy, K. (2014). Generation Y’s Perceived Service Quality in Restaurants with Green Practices. TMS ALGARVE 2014 – Tourism and Management Studies International Conference. Algarve, Portugal.

Research and professional interests

  • Customer behaviors
  • Customer emotions
  • Employee behaviors
  • Service encounters

Awards and honors

  • UCF Graduate Dean’s Dissertation Completion Fellowship, University of Central Florida, 2016